Saga #43 to sell (some issues) for $0.25
"Either way, we know our beloved retailing partners won't profit as much as they would from our regular $2.99 cover price, so if we save you a few bucks in May, we hope you'll please consider shifting a little of that money back to your local store by trying PAPER GIRLS or THE OLD GUARD or STRAY BULLETS or any of the other spectacular collection of creator-owned comics that our friends at Image have been publishing for an unbelievable 25 years."
I love Saga, and this is great news that's reminding me of how awful the economics of comic book retail are. They're losing out probably a lot on this book - a lot like on Free Comic Book Day, where the retailers pay for products they're expected to give away for free.
Given all of this, I really want to look at Vaughan's quote. He's not just trying to sell his book, even though Paper Girls is the first one he mentions. He's still trying to sell Image books, but he's at least taking responsibility for who this is going to cost. He didn't need to bring it up - I probably would have never thought about the fact that the retailers are going to lose out on this if he never brought it up.
So, good on Vaughan for taking responsibility, and more people getting into Saga is something I want to see. It's already popular, but I'll never say that it couldn't use more readers.