Why Indie Comic News?
I don't like the word "indie", and I run a site called Indie Comic News. It's not a contradiction, just a practicality. "Indie" should be easy to define, but has connotations I don't like. It sounds like questioning credibility and selling out and just turns into a headache. Since "Stuff about small comics you don't hear about" is too long, I chose "Indie Comic News" instead.
Yes, I do this partially to escape from the avalanche of sites about Marvel and DC. I'm not a lifelong fan, could never catch up, and there are other, better sites for that already. They're also not what I love in comics. I always skipped the Marvel and DC displays to look at the indie publishers, so why not talk about them?
For one, it might be a terrible idea. Comics are small enough that sites don't make money writing about Marvel and DC comics, but their TV and movie adaptations. I'm a niche within a niche, created because I couldn't find it, maybe because it's too small to support anything.
Except that people will read and follow indie comics. They just suffer from a lack of marketing, and can be successful if they're discovered. Take the second most obvious example: Saga. It started selling okay, then grew as more people talked about it. Every issue sells more than its first, which rarely happens. Single issue sales have roughly flattened, but the trades keep on selling. I've even seen it stocked in Barnes and Noble alongside best sellers, instead of off in the comic corner.
Then the most obvious: The Walking Dead. It's the top selling comic that isn't Marvel or DC, a perpetually stocked trade almost anywhere you find books, and the most watched show on TV. If people find it. they might love it. There's nothing worse about it because it's on a shelf further back in the store.
So, I'll be stupidly ambitious. I want to help people find the comics that they never knew about, going beyond just Marvel and DC. I want to show you self-published books, random webcomics, or hidden gems in the larger indies. There's nothing worse about indie comics; you just haven't found them yet.